The visual language, colors, typography and mark of a women's movement built to awaken nations.
Three Letters.
One Fire. Unbreakable.
The L·U·C monogram tells the whole story: three letters fused into one inseparable mark — remove one and the structure falls. Lionnes Unies en Christ was built for women who understand that their greatest strength is each other.
At the heart of the mark burns a fire — not decoration, but declaration. The flame is the Holy Spirit: untameable, impossible to contain, spreading from woman to woman, nation to nation.
And beneath it all — the lioness. Bold. Fierce. Unshakeable. She does not roar to prove her strength. She moves, and the ground shifts.
The L·U·C monogram — three letters stacked, linked, and inseparable. Remove one and the structure collapses. Keep them together and nothing can move them.
L · U · C — three letters, one vision, one voice. Rendered in a commanding serif, the monogram is not simply an abbreviation — it is a testimony. Inseparable by design.
At the exact center where L, U and C meet — a flame rises. The Holy Spirit sits inside the movement, not above it. One woman carries a spark. United, they carry a fire that awakens nations.
Lionnes Unies en Christ — set in a high-contrast elegant serif, centred beneath the monogram. Not just a name. A creed. A covenant written in type.
Always maintain a minimum clear space around the entire logo equal to the cap-height of the "L" in the monogram. This zone must remain free of all other text, images, and graphic elements — in both print and digital. The mark has earned its space. Protect it.
Every color earns its place. Together they tell the full story — covenant, fire, grace, and light.
Full brand palette — primary tones and tints
A high-contrast serif of grace and weight. It carries both the elegance of a woman and the authority of a decree in the same breath.
A geometric sans-serif with warmth. Clean, legible, and quietly confident — the voice behind the declaration.
The imagery across this brand captures women in their fullness — in community, in stillness, and in quiet confidence. The photography does not perform. It simply bears witness to what these women already are.
Women gathered with hands raised in shared purpose. Unity made visible — not women in the same room, but women so deeply connected their strength is structural.
A woman at rest in prayer, unhurried and grounded. The quiet power of a life surrendered — intimate, real, not staged.
A woman standing alone, sure of herself. Friends close, comfortable, and real. Women walking side by side, choosing each other.
Never stretch, rotate, recolor, or separate the elements of the monogram. The linked letters must always be clearly readable — unity must always be visible.
Always use the exact brand hex values. Never approximate Royal Violet or Flame Gold — they carry specific symbolic weight that generic purples and yellows cannot replace.
Use Playfair Display for all display and editorial text. Use Poppins for all interface, body, and functional copy. Never substitute or mix with other typefaces.
Speak with the authority of a woman who knows who sent her. Never tentative. Never apologetic. Declarative, warm, and Spirit-filled in equal measure.
On digital backgrounds darker than 50% grey, use the reversed (white) logo. On light backgrounds, use the full-color primary logo. Never place the primary logo on a busy photograph without a solid color underlay.
Conference badges, tote bags, t-shirts, and event materials should always follow the two approved colorways: white-on-violet or white-on-gold. Maintain clear space on all merchandise.
"A Lioness does not burn alone.
We gather — and together we awaken nations."
— Lionnes Unies en Christ · Luke 4:18